As a small, prepaid carrier in a category of giants, Cricket faced an uphill battle. Average perception was negative and the audience was shifting away from linear TV toward digital and social.
Our solution was to evolve Cricket into a truly 360 brand. With timely brand collabs—including Disney and Pixar—to a steady drumbeat of cheeky, social-first content, we adapted the brand to meet audiences where they were, delivering more assets than ever and keeping the work culturally sharp and human at heart.
Our solution was to evolve Cricket into a truly 360 brand. With timely brand collabs—including Disney and Pixar—to a steady drumbeat of cheeky, social-first content, we adapted the brand to meet audiences where they were, delivering more assets than ever and keeping the work culturally sharp and human at heart.