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CRICKET WIRELESS

Featured On:
Adweek



As a prepaid carrier, people tend to have a negative perception of Cricket Wireless. But with blazing fast 5G and backed by AT&T, it’s simply not true. To shift perception, we spearheaded a new approach, partnering with Disney + Pixar with their new film Elemental.

As a story of diverse communities (fire, water, earth and air) connecting despite the odds, it was the perfect opportunity to debunk misconceptions in a high profile way.