HALO TOP

FEATURED ON:
Adweek: Ad of the Day
Creativity Editor’s Pick 

Whether it’s working out more or eating healthier, we all struggle with the ‘shoulds’ in our lives, especially when it comes to body image and food choices. As a brand that reinvented ice cream to not only taste good, but also be good for you, Halo Top was in a perfect position to alleviate that pressure. This campaign takes the ‘shoulds’ head on and celebrates people for being enough just the way they are. 

Social

We saw a pattern in social feeds everywhere: relentless comparison and a growing list of self-imposed “shoulds.” This campaign took aim at that pressure and flipped it into permission. We challenged self doubt and became a positive force to be reckoned with.

BEHIND THE SCENES:

Ultra-low calorie Halo Top broke the rules for dessert, and we broke just about every rule of commercial production to create a new brand campaign in the midst of the COVID-19 pandemic and lockdown.

THE STORY BEHIND THE STORY:  
Maria Jimenez Pacifico