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Whether it’s working out more or eating healthier, we all struggle with the ‘shoulds’ in our lives, especially when it comes to body image and food choices. As a brand that reinvented ice cream to not only taste good, but also be good for you, Halo Top was in a perfect position to alleviate that pressure. This campaign takes the ‘shoulds’ head on and celebrates people for being enough just the way they are. 






BEHIND THE SCENES:
Ultra-low calorie Halo Top broke the rules for dessert, and we broke just about every rule of commercial production to create a new brand campaign in the midst of the COVID-19 pandemic and lockdown.



THE STORY BEHIND THE STORY:  
Maria Jimenez Pacifico