Whether it’s working out more or eating healthier, we all struggle
with the ‘shoulds’ in our lives, especially when it comes to body image and food
choices. As a brand that reinvented ice cream to not only
taste good, but also be good for you, Halo Top was in a perfect position to alleviate
that pressure. This campaign takes the ‘shoulds’
head on and celebrates people for being enough just the way they are. Fun fact, we made the whole thing remotely without ever leaving our homes thanks to Covid.
BEHIND THE SCENES:
Just as we sold through
our campaign, Covid hit. Faced with shutdowns and travel restrictions, we had
to get creative if we were going to stay on track. We ended up partnering with
Jason Koenig and Anonymous Content to pull off a first of it’s kind, fully
remote production in Slovenia.