MINI COOPER
After a few years working on MINI Cooper, we produced a ton of work. Here are the standouts.
During the MINI NEXT July Adoption Event, MINI donated to Best Friends Animal Society for every Certified Pre-Owned vehicle they sold. To spread awareness, we created the K-9 Showroom, a website where you could literally tour the in’s and out’s of a MINI via puppy cam. That’s right, my dream of creating an ad with puppies wearing cameras finally came true.
SPRING CLEANING
SALES EVENT:
UNCONVENTIONAL
UNCONVENTIONAL
To drive awareness for the MINI Spring Cleaning Sales Event, we came up with an idea to do reverse graffiti on dirty trucks. After countless filthy rags and dust-covered brushes, our artist, Scott Wade, managed to create a mobile billboard that was equal parts road grime and art.
LAUNCHING THE HARDTOP:
PRINT
HARDTOP
ACCOLADES
One Show Merit
Communication Arts
HARDTOP
ACCOLADES
One Show Merit
Communication Arts
We were tasked with introducing the world to the first-ever four-door MINI Cooper Hardtop in a big way. To us, it doesn't get much bigger than showcasing the additional doors on the cover of Playboy magazine.
In addition to the cover, we created a spread ad with a little something for everyone. Those who read the articles would learn about the new Hardtop from the head of MINI Design, Anders Warming. Those who ogle at the pictures would take away that the new Hardtop has four doors…or at the very least, that it's sexy.
In addition to the cover, we created a spread ad with a little something for everyone. Those who read the articles would learn about the new Hardtop from the head of MINI Design, Anders Warming. Those who ogle at the pictures would take away that the new Hardtop has four doors…or at the very least, that it's sexy.
DIGITAL RADIO:
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