MTN DEW + CALL OF DUTY: MODERN WARFARE GAME LAUNCH
CONTENT

ACCOLADES
Webby Honoree - Advertising, Media & PR Video Shortform (Face Off)

To launch the new Call Of Duty: Modern Warfare, we helped MTN Dew partner with Activision and Doritos to give gamers the ultimate upper hand. But instead of focusing purely on game plotlines, we paid homage to the antics gamers create for each other on and off the battlefield. Our campaign embraced this culture of unshakable confidence and encouraged gamers to take advantage of 2XP codes hidden under millions of caps. After all, in Modern Warfare, anything goes.