Words With Friends was a cultural phenomenon that captivated everyone from my mom to Alec Baldwin. Reintroducing the most popular mobile
game of all time in their first-ever brand campaign was a real treat.
CASE STUDY:
LAUNCH ANTHEM:
To launch Words With Friends 2, we had to remind people why
they played the game in the first place. It turns out, the real reason people love
the game is its ability to connect people of all kinds - transcending both age
and distance.
ONLINE CONTENT:
To
sustain momentum, we created a variety of online content that
championed real connection with real fans.
INTERACTIVE HOLIDAY CARDS:
Finally, we demonstrated
how one word can be a game changer with interactive holiday cards that mimicked
the functionality of the game.
