philvanburen.com

philvanburen.com https://philvanburen.com philvanburen.com Mon, 08 Apr 2024 21:02:04 +0000 https://philvanburen.com en About copy https://philvanburen.com/About-copy Thu, 02 Feb 2023 19:20:41 +0000 philvanburen.com https://philvanburen.com/About-copy Phil Van BurenCreative Director / Writer Hi, I’m Phil, a Creative Director who's spent my career helping Fortune 500s, startups, and everything in between find stories to tell. I create work that’s culturally sharp, strategically sound, and actually fun to make. Need a brand platform? A launch campaign? Something social and scrappy tomorrow? I’ve done it all—from CPG to cars to consumer tech. I leave the ego at the door and like to work fast, sweat the details and have fun in the process. Tough on work. Kind to people. That’s my whole deal. Interested in working together?  Let’s chat: Fylvanburen@gmail.com RESUME:Freelance: 2025 - Present 72andSunny, Digitas, Bj’s Brewhouse Argonaut: 2021 - 2025 Creative Director: I managed and mentored 15+ Creatives and Creative Directors. I ensured collaboration between Strategy, Comms Planning, Account and Production to oversee assignments ranging from $5K social campaigns to $1 million+ commercial productions across Cricket Wireless, and Codigo 1530 Tequla accounts. Heat / Deloitte Studios: 2016 - 2020 Associate Creative Director: With the support of the agency, I founded Let’s Get Consensual, a pro-bono project to spread consent awareness. My partner, Austin O’ Connor and I, managed and mentored 15+ Creatives to create activations at Coachella, Lollapalooza, Cannes, and The United Nations.  On client work, we created award-winning campaigns for Activision's Call of Duty: Modern Warfare (in partnership with Mountain Dew), Words With Friends, the Westworld mobile game and Hotwire. Butler Shine Stern & Partners: 2012 - 2016 Senior Copywriter: MINI Cooper, Tres Agaves Tequila, El Pollo Loco, Mill Valley Film Festival and others. TDA_Boulder: 2009 - 2012 Copywriter: FirstBank, Ace Scholarships, Outdoor Research, and others. Bachelor of Science - Advertising University of Colorado at Boulder ACCOLADES: Addy AwardsCannes Young LionsCLIO AwardsCLIO EntertainmentCLIO Rx AwardsCommunication ArtsD&ADOBIE AwardsOne ShowPromax AwardsWebby Awards SELECTED CLIENTS:Activision Disney Código 1530 Tequila Halo Top HBO Hotwire Levi’s Lollapalooza MINI Cooper Pixar Pepsi Sunrun Tres Agaves Tequila Warner Bros. United Nations Zynga Main https://philvanburen.com/Main Mon, 13 Nov 2017 21:19:24 +0000 philvanburen.com https://philvanburen.com/Main Phil Van Buren Creative Director                  I believe in the power of a good story Codigo 1530 Tequila https://philvanburen.com/Codigo-1530-Tequila Mon, 08 Apr 2024 21:02:04 +0000 philvanburen.com https://philvanburen.com/Codigo-1530-Tequila Featured Work           Código 1530 Tequila  CAMPAIGN LAUNCHWithin all of us is a code we live by. For Código 1530, it’s 5-generations of making tequila the old way, the true way. Nothing more than water filtered through volcanic rocks, blue weber agave and time, Código 1530 Tequila is truly special.  Check out the full campaign. Hotwire https://philvanburen.com/Hotwire Mon, 13 Nov 2017 21:19:25 +0000 philvanburen.com https://philvanburen.com/Hotwire Featured Work           Hotwire RE-BRAND Welcome to the No Pressure Zone featuring Karl, an acting goat, and Martin Starr, an acting man. Unlike most of the travel industry, in this surreal slice of heaven, deals are available for an unlimited time always and supplies last all the while.  Check out the full campaign. Or don't. No pressure. MTN Dew + Call of Duty: Modern Warfare https://philvanburen.com/MTN-Dew-Call-of-Duty-Modern-Warfare Thu, 24 Oct 2019 18:37:08 +0000 philvanburen.com https://philvanburen.com/MTN-Dew-Call-of-Duty-Modern-Warfare Featured Work           MTN DEW + Call Of Duty: Modern Warfare  GAME LAUNCH When MTN Dew, Doritos and Activision teamed up to launch the new Call of Duty: Modern Warfare, we brought it to life in true epic fashion. Buckle up. All Projects Header https://philvanburen.com/All-Projects-Header Mon, 13 Nov 2017 21:19:26 +0000 philvanburen.com https://philvanburen.com/All-Projects-Header All Projects          MINI Cooper https://philvanburen.com/MINI-Cooper Tue, 01 Oct 2013 16:15:43 +0000 philvanburen.com https://philvanburen.com/MINI-Cooper MINI COOPER After a few years working on MINI Cooper, we produced a ton of work. Here are the standouts.K9 SHOWROOM Featured On: CreativityFastCompany During the MINI NEXT July Adoption Event, MINI donated to Best Friends Animal Society for every Certified Pre-Owned vehicle they sold. To spread awareness, we created the K-9 Showroom, a website where you could literally tour the in’s and out’s of a MINI via puppy cam. That’s right, my dream of creating an ad with puppies wearing cameras finally came true. SPRING CLEANING SALES EVENT: UNCONVENTIONAL To drive awareness for the MINI Spring Cleaning Sales Event, we came up with an idea to do reverse graffiti on dirty trucks. After countless filthy rags and dust-covered brushes, our artist, Scott Wade, managed to create a mobile billboard that was equal parts road grime and art. LAUNCHING THE HARDTOP: PRINTHARDTOP ACCOLADES One Show MeritCommunication Arts We were tasked with introducing the world to the first-ever four-door MINI Cooper Hardtop in a big way. To us, it doesn't get much bigger than showcasing the additional doors on the cover of Playboy magazine. In addition to the cover, we created a spread ad with a little something for everyone. Those who read the articles would learn about the new Hardtop from the head of MINI Design, Anders Warming. Those who ogle at the pictures would take away that the new Hardtop has four doors…or at the very least, that it's sexy. <img width="700" height="725" width_o="700" height_o="725" data-src="https://freight.cargo.site/t/original/i/a1dc140db3686212516196a70830b57f012635227c99c7618c14b87fbfbb3563/Cover_Sized.png" data-mid="4182096" border="0" src="https://freight.cargo.site/w/700/i/a1dc140db3686212516196a70830b57f012635227c99c7618c14b87fbfbb3563/Cover_Sized.png" /> <img width="1000" height="712" width_o="1000" height_o="712" data-src="https://freight.cargo.site/t/original/i/a9603f51a0776f2a54b1baf5ff86e68d6273f8ddd098096265d33ff64fdca517/Spread_Sized.png" data-mid="4182097" border="0" src="https://freight.cargo.site/w/1000/i/a9603f51a0776f2a54b1baf5ff86e68d6273f8ddd098096265d33ff64fdca517/Spread_Sized.png" />MOTOR-TOBER: For the much anticipated dealership sales event, Motor-Tober, we gave the world a peek inside the new Hardtop’s  upgraded interior and put the backup cam to the ultimate test.  DIGITAL RADIO: <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/e9545d6a4653179a9a16af327c21bf7039023ffaa6ba07b733d32320a60cd841/radio_grey.png" data-mid="35390209" border="0" data-scale="48" src="https://freight.cargo.site/w/512/i/e9545d6a4653179a9a16af327c21bf7039023ffaa6ba07b733d32320a60cd841/radio_grey.png" />“Best Radio Ad Ever” :30 Halo Top https://philvanburen.com/Halo-Top-1 Tue, 23 Jun 2020 15:32:57 +0000 philvanburen.com https://philvanburen.com/Halo-Top-1 HALO TOP FEATURED ON: Adweek: Ad of the Day Creativity Editor’s Pick  Whether it’s working out more or eating healthier, we all struggle with the ‘shoulds’ in our lives, especially when it comes to body image and food choices. As a brand that reinvented ice cream to not only taste good, but also be good for you, Halo Top was in a perfect position to alleviate that pressure. This campaign takes the ‘shoulds’ head on and celebrates people for being enough just the way they are.  Social We saw a pattern in social feeds everywhere: relentless comparison and a growing list of self-imposed “shoulds.” This campaign took aim at that pressure and flipped it into permission. We challenged self doubt and became a positive force to be reckoned with. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/93f3410d94ba67445bf505460dbe6590beb7a49d9f7bc528e37e646d6afe410c/Work-Snapshot-1.gif" data-mid="242624695" border="0" src="https://freight.cargo.site/w/1000/i/93f3410d94ba67445bf505460dbe6590beb7a49d9f7bc528e37e646d6afe410c/Work-Snapshot-1.gif" /> <img width="750" height="1124" width_o="750" height_o="1124" data-src="https://freight.cargo.site/t/original/i/c365da30b1eb6c74caf67c4140202f90812a2317193133b9e264f5c462ac97b3/HaloTop_IG_Caramel.jpeg" data-mid="241386133" border="0" src="https://freight.cargo.site/w/750/i/c365da30b1eb6c74caf67c4140202f90812a2317193133b9e264f5c462ac97b3/HaloTop_IG_Caramel.jpeg" /> <img width="750" height="1124" width_o="750" height_o="1124" data-src="https://freight.cargo.site/t/original/i/2d1b133f8a42a83814430816118ea5b9f4db523a6007a9489021341bf68ef12b/HaloTop_IG_Donut.jpeg" data-mid="241386134" border="0" src="https://freight.cargo.site/w/750/i/2d1b133f8a42a83814430816118ea5b9f4db523a6007a9489021341bf68ef12b/HaloTop_IG_Donut.jpeg" /> <img width="750" height="1125" width_o="750" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f4723336a39643ccd760a8d3daa573b6542d6ddf58319021e9ae0a723a1b4c98/HaloTop_IG_Koozie.jpeg" data-mid="241386135" border="0" src="https://freight.cargo.site/w/750/i/f4723336a39643ccd760a8d3daa573b6542d6ddf58319021e9ae0a723a1b4c98/HaloTop_IG_Koozie.jpeg" /> BEHIND THE SCENES: Ultra-low calorie Halo Top broke the rules for dessert, and we broke just about every rule of commercial production to create a new brand campaign in the midst of the COVID-19 pandemic and lockdown. THE STORY BEHIND THE STORY:   Maria Jimenez Pacifico Tres Agaves Tequila https://philvanburen.com/Tres-Agaves-Tequila-1 Wed, 26 Oct 2016 04:51:21 +0000 philvanburen.com https://philvanburen.com/Tres-Agaves-Tequila-1 TRES AGAVES TEQUILA TV FEATURED ON: Creativity In order to be a truly authentic tequila, you have to be made in Tequila, Mexico. Yes, it's a real place and it's wonderful. It might be a bit hot, but the locals aren't known for complaining. So what better way to get to know the Tres Agaves brand, than to get acquainted with the town where it's made? After all, it quite literally is tequila made in Tequila. Words With Friends Game Launch https://philvanburen.com/Words-With-Friends-Game-Launch Mon, 13 Nov 2017 21:47:43 +0000 philvanburen.com https://philvanburen.com/Words-With-Friends-Game-Launch WORDS WITH FRIENDS 2 INTEGRATED CAMPAIGN ACCOLADES SILVER ADDY Featured On: Creativity Words With Friends was a cultural phenomenon that captivated everyone from my mom to Alec Baldwin. Reintroducing the most popular mobile game of all time in their first-ever brand campaign was a real treat. CASE STUDY: 